As technology continues to advance at an unprecedented rate, the methods you use to attract qualified employees to your business should advance as well. Too many businesses today are using outdated strategies when it comes to reaching modern professionals with their job offers, and they are suffering because of it. Here are three creative ideas to help you find and hire quality employees in the digital age.
1) Be authentic
The average person who is looking for a job today will be bombarded with hundreds of job listings on a daily basis, most of which will contain the same repetitive boilerplate information. These potential employees are tired of the same old stock photos and generic business jargon that fill the pages of most recruitment materials. This creates a unique opportunity for your organization to stand out. Instead of highly staged stock photos of paid models posing as employees, utilize photos of team members who actually work at your business. Create videos that show what your business does on a daily basis. Let people see the ins and outs of life in your workplace, and exhibit how working at your business enriches the lives of your employees, even outside the office. These are all things that job seekers want to see and will get excited about.
2) Think like a marketer
HR professionals in the modern world need to think like marketers. A job opening is a product, and it's your job to sell it to the most qualified employee. Smart marketers know that people need to be convinced that a product will improve their lives in some way before they'll purchase it, and they know that the purchasing process needs to be as simple and straightforward as possible. Consider how this could be applied to your business. How could you make your hiring processes more streamlined? What could you do to make sure your employees are feeling fulfilled and satisfied with their work?
3) Make it easy
Ensure that filling out your job application is not difficult in any way for applicants. This is something that many businesses fail at, especially when it comes to their online job application processes. Let your applicants know exactly what's expected of them and how they can accomplish it in a timely manner, and be clear about the follow-up procedures that will begin once their application is received. Applicants do not like being in the dark about what is expected of them after their application is submitted. Another great idea is to communicate with potential applicants either over the phone or through the use of a live, browser-based chat service. This will prevent people from abandoning the application process when they get confused about something, and in turn, allow you to identify areas of the application process that you make more clear going forward.
Attracting employees to your business today is a lot different than it once was, but that only creates more opportunities for your business to stand out in the crowd and bring in quality talent. Try these proven strategies during your next round of hiring and watch your workforce become more efficient and dedicated as a result.